After weeks of a campaign exposing Tractor Supply’s commitment to causes antithetical to its customer base’s values, the company has reversed course.
“We have heard from customers that we have disappointed them,” the company said in a post on X after a three-week effort by Robby Starbuck shining a light on Tractor Supply’s far-left positions and activities.
“We have taken this feedback to heart,” Tractor Supply continued, noting that moving forward, the company will only be involved in activities and donations directly tied to their business.
For instance, this means we will:
1. No longer submit data to the Human Rights Campaign
2. Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business
3. Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns
4.Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment
5. Withdraw our carbon emission goals and focus on our land and water conservation efforts
Starbuck and many others celebrated the victory.
